Entrepreneur, founder of Kinnara. Indonesia and Southeast Asia.
Adrian
Campbell
Introduction
Adrian Campbell, also known as Adrian James Campbell or AJ Campbell, is an Australian entrepreneur. He was born in Shepparton, Victoria, in 1989. He has spent close to 15 years building businesses in Indonesia and across Southeast Asia.
He founded Kinnara in 2021. Kinnara is a global property marketplace that lists homes, villas and land across 44 countries through 76 partner portals. He also leads the Indonesian development work behind Saraya Beach Resort in Sekotong, West Lombok. He also co-founded iQuant Fund, an AI trading technology business.
His career has not been a straight line. It includes a solar company, a Bali resort and two Queensland court matters he writes about openly on this site.
- Kinnara founded
- 2021Kinnara founded
- countries on the Kinnara platform
- 44countries on the Kinnara platform
- agents listing on Kinnara
- 15,000+agents listing on Kinnara
- years working in Indonesia
- 15years working in Indonesia
What he does now
Kinnara, the property marketplace he founded in 2021; Kinnara Capital and Saraya, his development work on Lombok; and iQuant Fund, the AI trading business he co-founded.
Kinnara
Founder and CEO, 2021 to today
A global property marketplace listing homes, villas and land across 44 countries, with more than 15,000 agents.
Read about Kinnara
Kinnara Capital
CEO, 2024 to today
The development business behind Saraya Beach Resort & Residences in Sekotong, West Lombok.
Read about Kinnara Capital
Saraya Beach Resort & Residences
Kinnara Capital's flagship, Sekotong, West Lombok
154 beachfront villas with two restaurants, a beach club, a spa and a gym, run as an international hotel rental pool.
Read about Saraya Beach Resort & Residences
iQuant Fund
Co-founder and Chairman, co-founded 2021
AI trading technology: machine-learning models for systematic equity research across more than 20 exchanges.
Read about iQuant Fund
Every venture since 2008
Every business Adrian Campbell has started, owned or led since 2008, from International Solar Solutions on the Gold Coast to Kinnara Capital on Lombok.
- Property, development and hospitality
- Technology and AI
- Resources
- Clean energy and products
In his own words
“I've built things that worked and things that didn't. I'd rather you read both from me than one of them from someone else.”
In the press
- Forbes Australia (BrandVoice), April 2026Kinnara Capital Launches Saraya Beach Resort and Residences, Bringing Australian Investors to Lombok's Emerging Property Market
- Australian Financial Review, March 2026Australians eye 'near north' for property diversification
- Bangkok Post, March 2026Kinnara Asia Expands Engagement as Cross-Border Property Demand Grows in Southeast Asia
Latest insights
Articles by Adrian Campbell on property, AI, financial markets and building companies across Australia and Asia.
Leadership25 September 2026
Doing business in Indonesia: what speaking Indonesian taught me
Learning Indonesian changed how I do business in Southeast Asia. From owning a resort in Bali to property work across Southeast Asia, here is what I'd tell any Australian business owner looking north. (6 min read)
Property22 September 2026
Selling luxury and prestige property on the Gold Coast
The top end of the Gold Coast market plays by different rules. Fewer buyers, thinner comparable sales and higher expectations mean presentation, pricing and discretion carry more weight. Here is how I think about a prestige sale. (7 min read)
Property18 September 2026
Buying property in Bali and Phuket: a guide for Australians
Bali and Phuket draw plenty of Australian buyers, but neither country lets foreigners buy land the way we can at home. Here is what to understand about ownership, due diligence and rentals before you commit. (7 min read)
Leadership15 September 2026
Capital raising lessons from 15 years of funding ventures
Raising money is a sales job with legal consequences. These are the lessons I've taken from building ventures in property, clean energy, technology and mining, from preparing the numbers to looking after investors once the money lands. (7 min read)
Questions
All questionsWho is Adrian Campbell?
Adrian Campbell, also known as Adrian James Campbell or AJ Campbell, is an Australian entrepreneur born in Shepparton, Victoria, in 1989. He founded the property marketplace Kinnara in 2021, co-founded the AI trading business iQuant Fund, and leads Kinnara Capital's development work in Lombok, Indonesia. He has worked in Indonesia for about 15 years and speaks Indonesian.
Is Adrian James Campbell the same person as Adrian Campbell of Kinnara?
Yes. Adrian James Campbell is his full name. He usually goes by Adrian Campbell, and friends call him AJ. He is the founder and CEO of Kinnara.
Where is Adrian Campbell from?
He was born and raised in Shepparton, a country town in the Goulburn Valley of northern Victoria, Australia. He later moved to Queensland's Gold Coast, and then to Bali and Indonesia, where he has been based for most of the past 15 years.
What is Kinnara?
Kinnara is a global property marketplace run by Kinnara Limited, a Hong Kong company Adrian Campbell founded in 2021. More than 15,000 agents list homes, villas and land on it across 44 countries. It is a marketing and listing platform, not a developer, and charges agents no sales commission.
What is Kinnara Capital?
Kinnara Capital is a separate development business made up of Kinnara Capital Limited (Hong Kong) and PT Kinnara Capital Indonesia. It shares substantially the same shareholders as Kinnara Limited, but neither company owns the other. It is developing Saraya Beach Resort & Residences in Sekotong, West Lombok.
What is Saraya Beach Resort?
Saraya Beach Resort & Residences is a planned 154-villa beachfront resort in Sekotong, West Lombok, developed by PT Kinnara Capital Indonesia. It includes two restaurants, a beach club, a spa and a gym, with villas from 60 to 220 square metres run as an international hotel rental pool.
Connect with Adrian
The simplest way to reach Adrian Campbell is through LinkedIn. Send a connection request with a short note about who you are and what you are working on.
Connect on LinkedIn